INDUSTRY TIPS - Your Music as a Brand : The first step to becoming a one-person marketing team for your music
As we navigate our lives during the peak of the pandemic, I believe this is the perfect opportunity to work on ourselves and our careers. As artists, it’s imperative to think of your music as a business, thusly, a brand. You might be wondering how to create profit from passion, and that’s what I’m set out to teach you. This post will be part of an ongoing series on becoming a one-person marketing team as you navigate the early stages of your career.
For many, when developing a brand comes to mind, they immediately think of the visuals. The outfits, the color schemes and so forth. While those are elements to a brand, there is a deeper aspect of developing a brand that needs to be thought out. Seth Godin, a renowned marketer defines a brand as the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. That’s a lot to unpack, and you’re probably thinking Rasha, I’m an artist, not some corporation! Yes, 100%! But allow me to break it down for you so that you can see what I’m getting at here.
Let’s start by dissecting Godin’s definition of a brand. The keywords from his definition include expectations, memories, stories and relationships. Putting these terms within the context of music, think of it this way:
Expectations - What should your fans get out of your music? Think of what you’re offering your fans in exchange for their loyalty.
Memories - Think about the artists that you looked up to. Can you remember an important time in your life that included a song playing in the background?
Stories - This includes your lyrics, the concept of an album or even the story of you becoming an artist.
Relationships - The dynamic between the artist and their fans. Street teams, fan clubs, etc.
All of these factors put together, helps make the decision for someone from starting out as someone discovering your music to becoming a fan. What is it about your music that helped make that decision against the millions of other artists that person could have chosen? This is why developing a brand behind your music is so important.
When I think of an artist that has created an iconic brand, Beyoncé comes up no question. She has built an empire around not just her music, but the principles that she values. She’s the Queen of the Beyhive. She has brands that are an extension of her brand (#BEYGOOD, Ivy Park, Black Parade). Keywords that I would use to describe her brand would include regal, activism, proud, unapologetically black, among others that I could go on and on.
Here’s my assignment to you : get out a notebook and jot down the keywords you want people to associate with your music. Think of those artists that stood out to you growing up, what keywords would you associate with them? Next, reflect on those keywords and build out the definition of your brand. What are the expectations, memories, stories, and relationships do you want people to have with your music?
It’s a lot to consider, I know, but I promise you once you’ve laid out the foundation of your brand, you’ll find that it will be much easier to market yourself and begin growing the fandom you need to propel your career.
Written by Rasha Shaker
With extensive background marketing artists and brands in the entertainment industry Rasha Shaker aims to offer her expertise to those looking to up their marketing game. She will be launching a weekly newsletter that will feature topics such as advertising, marketing strategy, tour marketing, and much more! If you're interested in learning the best ways to market your music head over to Rasha's blog and sign up for the newsletter.
Petra Jarrar released her newest single “Past Life” earlier in July. A song about seeing that ex one last time. A creative visual video came out along with it.
Hi Petra! Thanks for taking the time to talk with me. The video is visually interesting. Where did the concept come from for the video?
I conceptualized the video with Natasha Brito from Austere (former Creative Director at Sony Music). “Past Life” is a personal story about moving on from a relationship I didn’t think I could. In the video, I wanted to explore going on a tumultuous journey through the universe, and keep on falling until I eventually found myself again.
What is the symbolic meaning of the continuous falling and the sword?
The continuous falling represents the various emotions and journeys one goes through when trying to reconcile with their emotions. It’s complex, and oftentimes I felt like I was never going to land on my own two feet again. The sword represents one of the many symbolic metaphors of the emotions felt post break up, such as “words cut like knives.” Everything in the video, from the swords, to the lightning, all alludes to physical representations of internalized emotions.
I love that symbolism. What can you tell me about the meaning and inspiration behind the song?
“Past Life” is about reminiscing on a great love that happened once in your life, and learning that sometimes, love is not meant to be. I write my songs based on my personal experiences, whether it is through love, relationships, or states of being. Songwriting is my way of saying everything on my heart and mind.
Was the song inspired by a particular person or more of a general theme?
I wrote this song about the final time I saw my ex. After we broke up, it was sudden with so many things left unsaid. I never thought I would hear from him again, but out of the blue, he wanted to meet up and talk. I was nervous, excited, angry, and thrilled all at the same time. I didn’t know what was going to happen or what we would talk about. But when I saw him, I felt an overwhelming sense of peace and came to terms with the closure I needed to move on. I knew what we experienced in the past was something beautiful, and he will always be someone that I love. However, I’ve learned that sometimes, things aren’t always meant to be. And that’s okay.
That’s a great lesson to learn. How would you describe your sound?
I would call it “straight up pop.” I’ve played in so many different genres within the pop music world, from more acoustic/band based pop and indie rock to electro/dance pop. I feel like I’m consistently a chameleon with my music, but I always find myself creating music within the pop world. I absolutely love pop music.
What made you want to be a musician?
When I was barely 2 years old, my older brother, Felix, would prop me on the piano and press my fingers on the keys to make me play what he was learning in his lessons. Soon, I developed my own love for the instrument and played classical piano for years. However, when I was 6, I made a fuss to my mother about wanting to be my own person and doing something different in music. She bought me my first guitar (a Fender Strat) and that took me on a new journey ever since. I didn’t write my first song until about the age of 12, but when I did, I knew this was something I wanted to do with my life. From there, I became obsessed. I turned my closet into a mini recorded studio and self-produced hundreds of demos in my bedroom. I knew from a young age that there was nothing else in life I could do but music.
If you weren't a musician, what kind of career would you want to have?
I definitely would have been a lawyer. When I was a child, I told my mom that I wanted to be a Supreme Court Justice. In school, I would always play the lawyer or judge in mock trial or school plays. I knew in my heart I wanted to be Elle Woods, but music definitely stole my heart (and I’m not mad about it).
What kind of message do you want your listeners to take away from your music?
I like to create music around real life experiences. It’s easy to feel as though you are lonely or alone, especially during moments of hardship. However, it’s also easy to forget there are so many people who experience the same emotions every single day. I want listeners to be able to take my songs to help them celebrate, cry, dance, scream, or rage and create soundscapes to their own lives. Music is a universal language that can bring anyone together.
Who is your musical inspiration?
My inspirations range from all different genres and artists. My parents raised me on The Beatles and Fleetwood Mac. I grew up on the radio, and was completely obsessed with Britney Spears, Robyn and Lady Gaga. I’ve drawn inspiration from so many different artists, all for different reasons as well. It’s so hard to pick a single one.
Do you play any instruments as well?
Yes! I play guitar and piano. I’ve attempted to play instruments such as the bass and drums, hopefully one day I can learn both instruments.
How do you overcome a writer's block?
One of the best ways for me to overcome writer’s block is by being outside. I rarely write songs at home, so quarantine has been a test for my writing abilities. When I feel stuck, I would go on walks throughout my neighborhood or the city. New York is such a vibrant place to be as a writer, and I get inspiration from people experiencing life every single day.
Random question: Are you more of a cat or dog person?
Ooh, that’s so hard! I grew up with animals all my life, and currently have the sweetest Russian Blue Kitten named Audrey Hepburn. Today, I am feeling more like a cat person.
CONNECT WITH PETRA : Facebook | Instagram | Website |Spotify
Written by Amanda Epstein :
Amanda is an avid music lover and supports independent artists in various genres. She writes for music publications in her spare time to share her love of music with the world, as well as learning to be a musician herself. She believes that music has to be experienced and not just heard.
It often went like this:
They: Oh, you work from home? That must be so fun!
Me: It can be fun, but also challenging and difficult.
They: What’s difficult about working from home?
Me: .... *Deep breath*
I last had this conversation in March, just before a business trip to Utah. Before the world shut down, before masks were worn, before everyone had to either work/stay at home. It’s been six months since that conversation and while no one is asking that question anymore, everyone I know has had to adapt to a new normal in life and their work. I’ve been working in this way for over eight years, and there are still struggle points. Let me say that again. I still struggle. So, if you’re reading this six months into a work from home experience that’s still challenging - It’s OK, girl. Take a deep breath, forgive yourself, and take the space to reset. I hope this helps!
What can I tell you that you haven’t already heard?
I am sure that you’re an amazing human who can google anything you need to know. But if you’re like me, having a trusted source is a big deal when you’re researching how to tackle a new problem. Here are some observations and suggestions that have helped me as well as other women in the music and entertainment industry. We’re all experiencing it differently but we're in this together, so let’s dig in.
Claim your space. True at the gym, true at home. Claim a corner and tell yourself that this is the space you go to be amazing at your job. If this is a shared space, I highly recommend headphones (noise cancelling if financially feasible) to help separate you from the living and relaxing areas of the house. Speaking of relaxing, I know I can’t unwind with an evening of Frasier if my laptop is staring at me. Try putting your computer to bed at the end of the day, either closing the laptop or throwing a tapestry over the monitor. If you have a separate office or a room that involves shutting a door, you’re a step ahead, but try to keep that space work-specific and don’t forget to walk away!
2. I’ve got all the time in the world, right?
I think people can get a little time drunk on the flexibility available in working from home. I’m not judging. Flexibility is sexy. If you’re a one-woman show without a team or client that relies on deadlines, go nuts with that flexibility. Find what works for you. For everyone else though, let me tell you that there is FREEDOM in structure. Decide when your workday begins and ends, and then plan your work and personal life around that time frame. You need to give people the chance to respect your boundaries. Set available work hours with your team, and then abide by those boundaries. This might take a little self and team re-training if you have a history of being that indispensable, available-all-the-time team member. For extra credit, try calendar blocking so your team knows how you’re spending your day, when you’re available for collaboration, and when you need to focus. Once upon a time you may have stopped your work to answer that call, but no more! You’ve blocked time in the calendar; you are unavailable. If they call you, ignore the call and respond later. It will train other team members to check the calendar first before calling or asking for immediate help.
**For Hermione Granger levels of extra credit, set your phone to Do Not Disturb during focus blocks.
3. Creating transparency and trust in a virtual workspace.
When that visual element of a workplace is gone, you have to rely on systems and trust to create transparency. As the Director of Operations at Al McCree Entertainment, it is my job to create systems to help the team function efficiently and smoothly. The systems I use daily are: Asana, Filemaker, G Suite, Calendly, Dropbox, Slack and Emma. If you break it down, these are variations on task assignment, contact management, scheduling, organization, and communication. While you may use a lot of these systems in an office, having project transparency is priority when working from home. Your manager can’t boop her head over the cubicle to see when you’re working on a project or on the phone with a client. So, you need systems that can replace what we observe visually in an office. Systems can only do so much, though. You need to have a team enrolled in that system, and you need trust that while a system can’t create 100% transparency, your team is getting the work done. And remember, if you try a system and it simply doesn’t work - that is ok! Find what works for your team and keep trying until you get it right.
4. Zoom Fatigue.
It’s a thing, trust me. Communication does not mean meetings. I can’t stress that enough. It’s a natural reaction to clamp down when you’re in the unfamiliar, but if you’re a team leader I would encourage you to unclench a tad on the Zoom meetings. There are other ways to check in and be present to your team’s needs and productivity. Use a system like Asana to virtually oversee project management and task assignments. Utilize Google shared calendars to see your team member availability when they’re engaging in professional development or in a meeting. For quick messages back and forth, try using Slack. It’s less invasive than a texting group, and you can set the Do Not Disturb hours easily to mirror your calendar work hours. For file organization, try using Dropbox to sync and update folders across team members. For living collaborative documents, try using Google docs to see instant edits and comments from team members.
Lastly, remember to communicate with your team members on a human level. Encourage each other, support where you can, and hold each other accountable when something can be improved.
5.You are not alone.
Don’t believe me? I talked to dozens of women in the music and entertainment industry this week, getting their take on what working from home means for them. Here’s a sample of their observations and advice, based on real lessons learned:
What has been your biggest struggle in adjusting to working from home?
What would you tell yourself six months ago to make the process any easier?
What do you enjoy about this type of work environment?
Advice and Encouragement.
Congratulations on pursuing your goals and making it work during a global pandemic! This kind of creativity and determination is not for the faint of heart. To all who are so inclined, go reward yourself with something chocolate and caffeinated. Do you want more information about what systems could work for you and your team needs? Are you struggling to make that home office space work for you? Is there a special project that needs a strategy? Reach out to me! Any WCM readers are welcome to schedule a 30-minute discovery call with me. I’m cheering you on, and I look forward to hearing from you during my scheduled breaks!
Written by Erin Faith Erdos :
Erin Faith Erdos is an Artist Manager and Director of Operations at Al McCree Entertainment where she has served the team for over eight years. Based in Nashville, Erin is also an OBM Strategist and Consultant with a new website launching in the fall. When Erin isn’t creating a system or nerding out over a special project, she’s usually cooking, making a new flavor of cake pop, playing flute in local orchestras, or watching a lot of Frasier (or Office, or Parks & Rec…). When Erin isn’t doing any of that, she’s a Travel Agent for anyone and everyone that wants to go to Disney World or Universal Studios - a laughable passion project during a pandemic, to be sure, but still fun. Erin also considers Die Hard a perfectly acceptable Christmas movie and will not be moved from that opinion.
CONNECT WITH ERIN : Facebook | Instagram | Email : email@example.com
The summer is off to a HOT start and our society is still adapting to the “new normal.” But, as we adapt to this “new normal,” one aspect of our society that should not be overlooked is mental health. Talking about such issues out loud and finding new remedies are great ways to bring comfort to the mind. Music has always been a solace of healing – spiritually, physically and mentally.
And, one artist who is creating music that delves further than the normal messages is Jules & The Howl. Jules & The Howl’s Blues Rock music is cathartic and meditative – like an instrumental elixir for the soul. Her latest track “Enough” pierces through the pain of not feeling worthy – something we all need to hear as we continue to shelter in place and open up to another normalcy. In this interview, you will learn what how Jules came to be known as Jules & The Howl, the backstory to the song that reaches one’s core, and how a Blues legend inspired an artist of today to literally turn the stage into an experience right here, right now, on #WCM.
What is your full name Jules (if you do not mind me calling you that)?
Hello! My full name is Julianne Quaas. My nickname is Jules.
Hello! When a fan first sees your stage name, one immediately thinks of a band, but you are a solo artist, right?
Yes, Jules & the Howl is the name of my solo project. I want my audience to feel like they are a part of something bigger than themselves united by a common purpose. Like a wolfpack and their instinctual need to express themselves through the Howl. Howling is also what I do on stage with my voice. Howling comes from the deepest part of my being, it’s what the blues singers did to express their pain and sorrow through their voice and electrify the souls of their listeners.
So, the Howl is a reference to Blues legend, Howlin’ Wolf, what made you take that name with you on your musical journey?
Howlin’ Wolf is a prominent figure in Chicago Blues history. His wild theatrics and growling vocals mesmerized his audience. He used the entire stage during his performance, leaving the audience to only guess what he would do next. Coming from a musical theatre background, my performance style is extremely theatrical and larger-than-life, and so his legacy contribution to blues and 1960s rock really resonated with me.
I cut my teeth in the Chicago music scene. Blues is an integral part of Chicago’s culture and history, and the blues paved the way for rock n’ roll. Were it not for the innovation of Robert Johnson and the passion of Howlin’ Wolf, we would’ve never had Woodstock and the rock revolution of the 1960s. The sound I connect to the most is from that era, and the way that the blues cuts right to the heart of the listeners resonates profoundly in that music.
It is great that you still utilize that element of surprise that many artists today fail to exhibit but many legends held that as important to their craft.As a Chi-town girl who relocated to Los Angeles (LA) for the music, how has that affected your music tapestry?
Moving to LA is admittedly NOT something I wanted to do; in fact I had avoided relocating for years. I love my home city and the eclectic vibrant music scene there. Moving to LA forced me to grow both musically and personally in indescribable ways. I essentially left Chicago in shambles and rebuilt myself and my career when I moved to LA. Today, my music tapestry is filled with genuine hard working musicians, many I’m blessed to call my friends. I’ve found my second calling in Gritty in Pink, a new platform empowering women in music. I’ve spent most of quarantine growing Gritty in Pink with our founder, Shira Yevin, and the rest of our amazing team.
Which brings us to the MUSIC – your latest single “Enough” is very cathartic and unapologetically inspiring. You said, and I quote, “I was devastated and broken when I wrote this song. No matter how hard I worked I wasn’t Enough.” With so much going on today to preoccupy the mind, when was the turning point where you decided – ENOUGH?
I can’t quite pinpoint an exact moment. Honestly this past year has been one slow but momentous journey towards believing the fact that I am always enough. When a lot of people hear the song, their first reaction is “Jules of course you are enough!” And I know that. But when you’re in those moments of utter despair and hopelessness, you don’t feel enough. I wrote ‘Enough’ during a string of those moments.
And, how do you advocate for mental health other than your music?
I’m very open when it comes to talking about my experiences with mental health - be it through social media and real-life conversations. Whether it be my struggles with anxiety and depression or my experience with therapy and medication, I believe the more I open myself up to questions and discussion, the more I can help destigmatize mental health. And more importantly, the more likely I can help someone realize that they are never alone.
Your line “it’s lonely being perfect” really stood out to me – it reminds me of accepting being perfectly imperfect – is that what you were meaning here?
Great question! It means that trying to wear all the hats and achieve all the goals that come with being a musician/entrepreneur can be an isolating experience. No one will put in as much blood, sweat and tears into your career as you will.
No one knows how hard you fight and how much rejection you face on a daily basis just to meet those small goals. Especially on social media where there’s a need to present your “perfect” life, comparing your progress to others can make you feel extraordinarily alone and destitute.
This is so true Jules. And, that is why your music is such an oasis in a stagnant, image-driven, industry. Your vocals are very powerful, and that raw emotion is illustrated in your video. And with the song itself being dramatically balanced, it is not over the top animated, which makes it effective in getting the message across to the masses - similar to how Freddie Mercury executed/performed his lyrics on Queen’s “Who Wants to Live Forever.” So, I’d like to say that If Freddie Mercury was alive in 2020, this is the type of live-out-loud music he would be recording!! Were you going for that effect?
OMG FREDDIE MERCURY IS ONE OF MY HEROES!!!!! That’s one of the hugest compliments you could give me, thank you!! Yes, absolutely. I want my music to reflect how I strive to live my life - raw, honest and authentic. The more vulnerable you are, the deeper human connection you can make with your audience. And ultimately that’s the point of music in my humble opinion - to express the innermost emotions of the human experience so that we feel a little less alone in what we’re going through.
And, going back to your artist name Jules & The Howl – your tribe – your wolfpack is an important element to your being FREE, can you expound on that?
Absolutely! The Howl is that communal release of our deepest feelings into the atmosphere. When you’re a part of a community as strong and supportive as a wolfpack, you feel that you can let go of your inhibitions because you are safe with your fellow brothers and sisters. You are a part of a tribe, an emotional experience of something bigger than yourself. The Howl gives you the freedom to let it all out in a scream, dancing or singing. It’s the physical release of everything pent up inside you. That release is liberating.
So, do you consider yourself INDIE and if yes, what are the positives/negatives about INDIE?
I do consider myself an indie artist. The best thing about being an indie artist is that I decide all aspects of my music - production, release date, marketing, distribution, etc. I also get to keep all my sound recording rights, which you often give up when working with a label. The downside is that it’s a lot of DIY and trial and error, a lot of grassroots work. Wearing all the business and creative hats can be extremely overwhelming at times.
Agreed! What else do you think the music industry needs to do to better represent womxn?
I think there needs to be more spaces for women to connect with and hire other women in the music industry. So often women are pitted against each other, as if there’s only room for a few of us. And those few have to be an exact type that is predefined by men’s definition of beauty and talent. In reality, there’s room for all shapes and sizes and genres of us. That’s why I’m so proud of the work we do at Gritty in Pink. During our live and virtual events, we’ve brought together women of all ages, ethnicities, sexual orientations and genres onto one stage.
We encourage each other and cheer on each other’s successes and support each other through our weakest moments. That’s what we need in the industry - a sense of community and empowerment. The chance to meet and work with other female musicians, producers, engineers, managers, and other professionals. To feel inspired and united.
So we should be getting a full EP from you soon from you?
I’m actually going the singles route. I’m releasing a full revamp of “All Along the Watchtower” this fall and a new original called “Love” either the end of this year or early 2021. “Love” will be a power anthem where Lady GaGa meets Freddie Mercury, I’m so stoked to release it!
Oh, I cannot wait to hear “Love” – that’s going to be wicked! Last question: when did you last give yourself permission to let go?
I’m in the process of doing that now actually. I had a terrible panic attack the other night and had to reckon with some deep-seeded issues I didn’t even know I have. My fiance witnessed the whole thing, and was so understanding, and yet I was so immensely ashamed and embarrassed. Now I’m slowly letting go of the shame and anger I feel toward myself and practicing forgiveness and generosity towards myself.
Janis Joplin once said, “Who you are is what you settle for” and clearly, Jules & The Howl has not settled for less and IS an inspiring artist who recognizes the need for great music. Her music fills a large void in our society. We are glad to go along with her on this Blues Rock ride. #LEGEND
CONNECT WITH JULES AND THE HOWL :
Written by Lakisha “KiKi” Skinner :
Lakisha “KiKi” Skinner is a USA-based Indie Music journalist and freelance writer who has been crowned a “word-craft artist” by her global following of Independent music artists. She is a part of an Alt. Rock band and is the owner of Klef Notes entertainment business blog. Lakisha has been the editor for a Backstreet Boy and has been featured on Dr. Jimmy Star’s blog. If she is not crafting words, you can find her buying another pair of shoes to place in her over-cluttered closet. You can read her work at www.KlefNotes.com and find her on https://twitter.com/The0riginalKiKi.
KinkyElevatorMusic is a black-owned record label based in Chicago. This team’s goal is to highlight experimental artists.
What inspired the foundation of Kinky Elevator Music?
KinkyElevatorMusic was founded to support experimental artists of color with a focus on producers. We felt that producers could and should have a platform like other musicians. Since its inception, it has grown a community of boundary expanding producers and other artists alike.
When was the company founded?
2014 Las Vegas, Nevada. SKOLi was on a work trip and came up with the name in an elevator with a coworker. It stuck, and we’re here today.
Did you always intend it to be a record label and event production company?
Yes. Our founder, SKOLi, created Kinky as a necessity to not being booked for all the shows he wanted. He figured, “Why not just do my own shows?” Since then, he has brought the same energy to others in the community, creating a space and platform for up and coming talents.
How has the company changed over the last few years? Has your focus shifted?
We’ve grown our team a little bit and are able to focus on the artists more than before.With COVID, we have even further shifted away from events and more into our social media as well!
What is the goal of the record company?
The goal is to uplift all of our artists in whatever their goals are and create real community for the experimental and underground worldwide.
Do you feel that being a black-owned label gives you a different perspective in the industry?
We definitely feel like being a black-owned independent label gives us a different perspective. Here at Kinky we encourage our artists to express their truth in their art and feel like we have a genuine perspective on what it means to be black in America. One of our goals is to show the diversity in black art/culture and not just release generic music for the sake of it. The black experience is unique and versatile and so are we.
What is it that sets your label apart from others?
We really let the artists guide their own growth. We are simply here as a support system and guidance for them. We truly believe in the idea of organic conception and let our artists and staff come into their own roles. This has led to long lasting and strong working relationships that stand as pillars in ever growing community.
Do you have a mission statement in the company?
Our mission is to support and spread experimental art throughout the world. We want to build a real community worldwide.
What drew you to working with the experimental artists?
That’s the kind of music that SKOLi enjoys and creates. He is an avid lover of music, producer and DJ. We really just love all that freaky, kinky shit. Out of the ordinary.
Are there certain things that you look for when deciding if an artist is a good fit for label?
We are very open minded when selecting new artists and we also look for artists that are open minded as well. We look at ourselves as a very experimental label with artists that play around with a variety of sounds. Typically the selection process is very organic and progresses naturally with the vibes.
What are some of the things that you do to help your artists build their brand?
Aside from typical PR type things, we take time to build relationships with them as people, so that we can really understand what they need personally and professionally. We try to help link them and create events that bring their brand to life and help them prioritize and decide what would be best to focus on.
What changes have you seen in the music industry in the last few years?
Definitely the digital age in the music industry. There are a lot of opportunities for independent artists/labels to make a push and get a big buzz. With streaming dominating the scene we feel like we have a niche of producing a limited run of physical releases. It seems a lot easier to make a name for yourself as an artist these days but also harder to maintain due to the high volume of consistent music being released. We just want to continue pushing the boundaries consistently and give artists platforms for music and their other hidden talents.
What changes do you want to see in the short term?
Man, we really wish that COVID would be over so we could put together some of these events that we been working on.
What changes do you think the world can see in the long run?
In the long term, we’d like to see more equity going to the artists themselves. Get BIPOC into positions where they are able to make the decisions for themselves and be supported to make the right ones.
How can people support artists of color more?
Buying music and merch always helps, but long lasting change for this movement will come from education and action. Educate yourself on the oppression of BIPOC and the role/complicity that you have played in it and then find a way to take action that makes sense to you. Do not be performative. Know where you stand first, so you are able to move with real intention. This movement is being fought on all fronts: through difficult conversation, redistribution of wealth, using your voice and influence online and in the streets. We urge you to get out of your comfort zone and fight for real change! Also -- listen to, support and love Black women! Everything we have is because of them.
With the Black Lives Matter movement right now, what are some things your artists are doing to help the cause?
Sun Blvd, is a part of FroSkate and she just helped lead a huge protest called “No Brakes” that took place in Chicago’s Grant Park and looped around to the South Loop police station. SKOLi, Loony and Azarias run an event called Kinky Yeti and they are partnering with a SnackTimechi to gather donations and eventually distribute meals for BIPOC activists in Chicago!
FIND OUT MORE Kinky Elevator Music : Website | Instagram
Written by Amanda Epstein
Amanda is an avid music lover and supports independent artists in various genres. She writes for music publications in her spare time to share her love of music with the world, as well as learning to be a musician herself. She believes that music has to be experienced and not just heard.
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