What does it mean to sound pink? Is it light? Curious? Fearless? Soft? Is the hue more of a cosmopolitan pink or a rose pink? Does it resemble the air of a summer sunset or the flush of feelings? Perhaps, it doesn’t need to be named, but rather, felt. The mixture of red and white; two things at play. The Blush EP, a new set of four songs by singer-songwriter Amber Ais, use their dichotomies, two things at play, to craft catchy pop songs that seem to span across decades. “Shy” is actually about being the opposite. “Miles Away” is an intimate story right in our ears, aided by a strong bass production track. “Fences” unique opening beat quickly changes into something unexpected. And “Ready For U” harbors a 90’s sound but is being released nearly 30 years later. There are a few things to note as you dive into these “pink” songs and they are all head related: They will get stuck in your head. You will bop your head. And you will need some good headphones to appreciate the arrangements and the beats. “Shy” starts the bopping, alongside a HAIM style guitar. It’s a tune that could have had an alternative life on Songland where Ryan Tedder could put that finishing tiny touch on the chorus to take it one step further. “Fences” draws us in with an affected guitar and bounce. The strumming guitar of “Ready For U” feels like a combination of the chords of the 90’s with the pop of the 2000’s yet released in 2020 and still manages to weave its way through both key changes and your head. I left the Blush EP on as I bounced through some work. When it ended, I was eagerly waiting for the next tracks...and realized it had concluded with. “Oh. Is it done?” I asked to empty air. Perhaps that is what pink is; bright, memorable, yet subtle. And certainly missed when it is gone. FOLLOW AMBER AIS https://www.instagram.com/amber_ais/ https://twitter.com/Amber_Ais https://www.facebook.com/amberaismusic/ Written By Michelle DeLateur Michelle DeLateur is a Los Angeles-based photographer, videographer, self-taught guitarist, and Packer fan who's constantly on the lookout for new vinyl. She is also a contributor to No Film School and covers events for The Knockturnal. You can check her out on Twitter and Instagram at @mdelateur or view her work at delateurmedia.com.
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