In 2019, FLETCHER, queen of the “unlovers club,” unapologetically sung her way through the aftermath of heartbreak on her EP ‘you ruined new york city for me.’ Now she’s back to slay 2020 with a new single, “Forever,” a pop club-banger about prioritizing self-love and all the exploration that comes with it.
In an interview with Tmrw Magazine, FLETCHER described “Forever” as being “a song about meeting a special someone you could see yourself spending the rest of your life with, but you know there’s so much more that you need to accomplish on your own.” The pre-chorus sets the tone, airy synths illustrating the confusing and at-times chaotic, yet fun and liberating feeling of being a 20-something and discovering yourself before you can discover anyone else: “I wanna be young and party/Be dumb and never feel sorry/Become a freak with my body/I wanna be young and party/I'm tired of taking my phone out/Tell you I'm not comin' home now”
The music video is a nod to the fact that the journey to discovering who you are is a forever kind of thing, and there’s never a “right” or “wrong” way to do it (do it however you want). All types of womxn are celebrated, representing different races, sizes, and sporting different looks: in one shot, FLETCHER and her crew of bad-ass womxn are in black, mesh outfits embracing their bodies and sexual dominance (be on the lookout for when FLETCHER swings her almost 10 foot braid like a whip). Another shot sees them in matching tank tops and checked cigarette pants with combat boots, highlighting that womxn can dress however they feel most comfortable (and that combat boots are certainly a vibe). One of the most striking visuals is the one of everyone in matching menswear-inspired suits, each one a corresponding color of the rainbow, representing the LGBTQIA+ community.
FLETCHER continues to solidify her place in the industry as an artist with not only amazing music, but as an artist who cares about and continues to give voice to representing all kinds of humans, especially those who are self-discovering.
Listen to “Forever” on Spotify, YouTube, Google Play, and Apple Music. Catch the fierce music video below, and keep up with FLETCHER on her website, YouTube, Instagram, and Twitter.
Review by Anna Sejuelas
Anna Sejuelas is a New York-based LGBTQ+ writer whose work has been published in MTV, This Bitch Magazine, Her Campus, College Candy, Medium.com, and FLURT Magazine. The way she writes and sings is the way she wears red lipstick and leather jackets: classic and with a purpose. You can read her work here and find her on Twitter and Instagram.
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