Congrats! You booked a gig...but what comes next? In order to make sure you’re serving your fans as well as showing the venue what you’ve got - it’s time to promote! We’ve put together a simple timeline with guidelines for promoting your upcoming gig that we think will come in handy.
ASAP ONCE YOU’VE CONFIRMED BOOKING: Share & Invite people to the Facebook event page! As soon as you book your gig, you should create a Facebook event from your artist FB page, if the venue or promoter isn’t already taking care of it (if you’re playing a #WCM show, we’ll take care of it). Once the event page is up, invite all your friends through the event page, and personally message them via FB or text to make sure they’ve seen it.
AT LEAST THREE WEEKS BEFORE THE SHOW: If you’re going to reach out to press and invite them to the show, now is the time! Make sure to check with others involved to coordinate any outreach so there is no overlap.
AT LEAST TWO WEEKS BEFORE THE SHOW: Share the flyer! If you (or the promoter/organization) have created a flyer, two weeks out is a great time to share it on your socials! If no flyer has been created, it’s super easy to create a quick, free, flyer in Canva by putting text over a photo of yourself.
PROTIP: If you’ve created the FB event page, update the cover photo of the event with the flyer.
ONE WEEK BEFORE: Consider sharing a Spotify playlist to get people excited for the gig. This playlist can include your set list, or a mix of all the artists playing that night. If you’re playing a #WCM show, #WomenCrush Music has Spotify playlists for each city that you can share!
PROTIP: You may also want to send out a few texts to remind friends, family, and fans, that the show is a week away. Social media is great, but never underestimate the power of personal outreach!
2-3 DAYS BEFORE: Continue to share FB event page and consider posting something “behind the scenes” - like a photo of your setlist or video of you in rehearsal, to create hype before the show. If you’re playing a #WCM, now is a great time to share our About #WCM flyer, or our about us video!
THE DAY OF: Remind everyone the event is tonight! Post on all your socials and send friends & family encouraging texts remind them of the event and letting them know you hope to see them there.
KEEP IN MIND: If you’ve secured any press pieces for the showcase, be sure to share those as well and always tag and thank the outlet who wrote the piece!
KEEP IN MIND: If you’re working with a promotor or an organization like #WCM, let them know if there is anything in particular you’d like them to promote. For instance, if you have a new release or new music video out, share it with them and ask them to post it! Then you can reshare on your own pages thanking them for the love.
After The Show: Be sure to share any photos or videos you captured during the event, and tag & thank the venue, other artists, and anyone else involved!
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