Coachella: the Mecca for trendsetters and music stans alike. But why? Who deemed the Indigo, CA festival the intersection for all things popular music, boho-chic fashion, and creative expression? Perhaps it was Vanessa Hudgens, dubbed the Queen of Coachella, who has been a fixture at the festival since what feels like its inception. Maybe social media is to blame (or thank?) for bringing the festival to the mainstream due in part to its insta-worthy grounds and flocks of celebrity attendees.
I, for one, have never been to Coachella. This is not a product of me not wanting to go; you definitely wouldn’t have to beg me to go to a weekend-long festival in beautiful weather among beautiful people and great music. In a way, I feel like I see all I need to of the festival thanks to social media posts and live streams of artists’ sets online. Half of the allure for me personally is the fashion; every year post-Coachella I stalk the pages of my favorite fashion websites for photo diaries of festival-goers in various states of undress or in outfits so elaborate I wonder how they slink themselves through the crowds and the heat without doing damage to themselves or others.
Every artist can tell you that performing for a crowd is a form of pure release -- a form of creative expression that can’t be replicated or fabricated. I believe this is the role fashion plays for many festival attendees. Fashion in and of itself is a form of creative expression, personal and specific to each individual, and similar to performing in that the feeling you get from putting together a great outfit is similar to the satisfaction a performer gets when killing a set in front of a great crowd. When thinking of it this way, the outrageous festival fashions make sense.
One of the best things about any festival is the feeling that everyone there is truly just living their best life. And you’re all there for the same reason! The community vibes are always there and I’m here for that! Next time you can make it to a festival, whether it be Coachella or its equivalent in your neck of the woods, take advantage of the truly spontaneous and judgement-free environment and live it up, dress to EXpress, and have a great time.
#TheCrush Report is a monthly recap of what's happening in the biz by music publicist Chloe Cardio. You can follow Chloe on Instagram and Twitter.
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